Alere

ALERE: “Knowing Now Matters”: the tagline for Alere, a leader in rapid point-of-care diagnostics—a category considered the fastest-growing segment of the $50 billion in vitro diagnostics market. In 2017 Alere was acquired by global healthcare company, Abbott.

PROBLEM: A global company with several offices and brand directions, Alere needed cohesive messaging and brand focus.

SOLUTION: Created a brand platform, "Knowing Now Matters" that involved digital communications, advertising and immersive video experiences. 

RESULTS:
• 34% of healthcare professionals consider Alere to be the Number 1 Provider of rapid, point-of-care diagnostics, ahead of Abbott, a $50 billion company founded in 1888 and Roche, a $50 billion company founded in 1896. Prior to the campaign, Alere wasn’t even in the top three.

• 32% of healthcare professionals (more than any other company) consider Alere to be the “thought leader” in its industry.

• 37% of respondents said “high quality products” is the brand attribute that first comes to mind when thinking of Alere. That’s up from 17% in the previous survey before the campaign.

MY ROLE: Creative Director, partnered with senior clients to set strategy, design approach & creative staff. Managed and won initial pitch.